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Our Mission

The Africa Tourism Association (ATA) is the leading global trade association promoting travel and tourism to Africa and strengthening intra-Africa partnerships. ATA serves both the public and private sectors of the international  travel and tourism industry. ATA membership is composed of African governments, their tourism ministers, tourism bureaus and boards, airlines, cruise lines, hotels, resorts, front-line travel sellers and providers, tour operators and travel agents, and affiliate industries. ATA partners with the African Union Commission (AU) to promote the sustainable development of tourism to and across Africa. ATA’s annual events in Africa and the United States bring together industry leaders to shape Africa’s tourism agenda.

Our Values

  • Tourism drives economic growth and creates jobs;

  • Tourism can create opportunities for peace, cultural exchange, environmental preservation and global understanding;

  • Tourism changes perceptions;

  • Tourism involves a wide range of sectors and stakeholders;

  • Tourism promotes positive news on Africa;

  • A strong tourism industry requires public-private partnerships.


Our Goals

  • Advocate for Africa as a global travel destination;

  • Showcase Destination Africa’s diverse travel products and services;

  • Market and promote Destination Africa;

  • Organize industry business-to-business programs in Africa and the USA;

  • Achieve greater coordination among tourism ministers and the industry;

  • Offer continuing education, professional development and learning opportunities;

  • Increase business through exposure, networking and referrals;

  • Bring public and private stakeholders together to discuss issues of common interest;

  • Cooperate with other organizations interested in tourism and Africa;

  • Conduct research with partner organizations.

Get In Touch


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