Diaspora Engagement
Connecting the global African diaspora with the continent through culture, travel, investment, and storytelling.
Core Programs:
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Diaspora Tourism Campaigns
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The Collective: Global network of Black travel writers, media, influencers
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BIPOC Media Engagement
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Press Trips & FAM Tours
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Diaspora Investment Opportunities
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Cultural Exchange Programs
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Virtual Events & Webinars
Strategic Outcomes:
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Strengthen diaspora identity through travel
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Increase tourism flows
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Expand diaspora-led investment
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Amplify African storytelling
Creative Industries
Showcasing Africa’s creative excellence as a driver of culture, tourism, and global influence.
Program Areas:
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Cultural Heritage Promotion
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Trade Mission Facilitation
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Partnerships with Film Festivals
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Promotion of Film Incentives & Subsidies
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Promotion of Concerts & Music Festivals
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Art Exhibitions & Museum Partnerships
- Promotion of African Designers & Fashion
Strategic Outcomes:
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Position African cities as cultural capitals
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Support global promotion of African creative talent
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Increase film production in Africa
Sports
Building Africa’s sports tourism landscape by connecting fans, athletes, leagues, and destinations.
Program Areas:
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Sports Tourism Promotion
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Engagement with Sports Entities
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Partnerships with BAL / NBA Africa
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Collegiate Outreach
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Health & Wellness Initiatives
Events Portfolio:
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Sports Tourism Investment Forum (Dakar)
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Africa Sports Business Symposium (MEA Region)
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Sports Summit during AFCON
Positioning:
Promote Africa as a hub for:
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Major sports events
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Sports business
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Adventure & wellness sports
Investment
Driving tourism investment across Africa—from micro-enterprises to national-scale infrastructure.
Program Areas:
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Investment Education & Awareness
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Promotion of Investment Opportunities
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Micro: holiday homes, small tourism businesses
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SMEs
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Eco-tourism & sustainable projects
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Funding guidance
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Access to investment resources
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Support for live & virtual investor events
Strategic Purpose
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Strengthen tourism entrepreneurship
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Drive sustainable investment
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Support governments & private sector funding partnerships
