top of page
AdobeStock_139019366.jpeg

Industry Trends

Expedia Group's Unpack '24 

Expedia Group’s Unpack ’24 report delves into them all.  The report offers a sneak peek into how we’ll travel in the coming year, and beyond: “These insights shape our travel forecasts, revealed in Unpack ’24, enabling our travelers to be the first to discover and book the most desired trips before they become well-beaten paths.”READ MORE

Screen Shot 2024-01-12 at 11.05.12 AM.png

Euromonitor International Top Trends for Travel in 2024

In Euromonitor’s Voice of the Industry Travel Survey, travel business executives cited inflation (56%) and travel disruptions (53%) along with consumers’ desire for value for money (46%) as the biggest trends impacting the sector. 59% expect a slight improvement on financial performance over 2023-2024 as rising costs are being passed on to consumers.

READ MORE

Screen Shot 2024-01-12 at 10.49.43 AM.png

 Booking.com Travel Predictions 2024

Booking.com;s 2024 travel predictions highlight that travel isn’t just an escape, but a catalyst for experiencing our best lives. With data from a global study involving 27,000 travellers across 33 countries, explore top seven 2024 travel predictions, including local market insights from the UK, Italy, Germany, Spain, the USA and Latin America.

READ MORE

booking.jpeg

Booking Holdings Trends in 6 Charts

What percentage of tech employees at Booking Holdings are women? How has the company’s total return compared over the last five years to its internet peers? Booking detailed information about these issues and others in a half dozen charts in its recent annual financial disclosure.
READ MORE

bkng-20221231_g1.jpeg

Where to travel and how? What to do once you’re there? The answers to these questions continue to evolve. The 2023 Global Travel Trends Report1 uncovers the driving forces behind global traveler behaviors and how these factors are shaping the future of travel.

READ MORE

Screen Shot 2023-04-03 at 7.41.42 AM.png

These Trends Will Define How We Travel in 2023

From the economy to the environment, from health and wellness to food and friends, these factors are influencing how we travel the world this year.

READ MORE

download.webp

6 Travel Tech Trends You Can Expect in 2023

The pandemic may still be rearing its ugly head, but travel is back in a big way. While bingeing our favorite shows and  working from home, we've been plotting our next wanderlust destinations. At the same time, travel and tech companies have been quickly evolving with the times to develop technologies like AI, biometrics, and remote work solutions to enhance or improve the travel experience. That's setting up 2023 for a big year in travel. Here are some of the top travel tech trends we expect to see in 2023.

READ MORE

mashtraveltech.jpg

Booking.com Travel Predictions 2023

Travelers are set to make 2023 a big year for getting out and exploring the world. Excited about the year ahead, Booking.com has conducted extensive research to reveal the travel trends of 2023, including where travelers want to go, their inspirations for traveling, and how budget plays a big role in their plans. READ MORE

hospitalitynet_edited.jpg

The Latest Travel Trends Among Centennials

Assist Card recently analyzed centennials or Generation Z travel trends and revealed this generation's particular preferences when it comes to seeing the world. READ MORE

travelpulse.jpeg

This Is The Number One Thing Millennials Want When Traveling

In a recent Booking.com survey, we asked 3,864 travelers from the US and Canada about their future travel agendas. Here, we reveal their responses. READ MORE

mills.png

Booking.com's Travel trends: 2022 trip plans for North American travelers

In a recent Booking.com survey, we asked 3,864 travelers from the US and Canada about their future travel agendas. Here, we reveal their responses. READ MORE

Screen Shot 2022-10-02 at 11.19.49 PM.png

Visualization of travel trends across GenZ, Millennials, GenX, and Baby Boomers. VIEW MORE

Screen Shot 2022-10-02 at 11.55.13 PM.png

Over the past year and a half, every aspect of our lives has been redefined, especially how we travel. While the pandemic isn’t over, a sense of hope for the future is beginning to emerge. But what does this future look like for travel? We commissioned extensive research with more than 24,000 travelers across 31 countries and territories to predict how travel will continue to be redefined in 2022. READ MORE

Screen Shot 2022-10-02 at 11.43.57 PM.png

Netflix conducted a Cultural Affinity survey with subscribers from Canada, Germany, the US, the UK, Brazil and France and found that after watching South African content, they were 3.1 times more likely to make South Africa their number one travel destination while also being 5.6 times more likely to learn a local language. READ MORE

Screen Shot 2022-10-16 at 9.23.34 PM.png

Despite the lockdowns necessitated by the COVID-19 pandemic, many African countries continue to signal visa openness to the citizens of other countries on the continent: The top 10 countries’ average score on the Africa Visa Openness Index rose to 0.904 from 0.902 in 2020. READ MORE

Screen Shot 2022-10-02 at 11.38.36 PM.png

Young Travelers and Their Trends For 2022

Travelers between the ages of 18 and 35 are springing back from the pandemic in big ways.

Younger travelers, according to Contiki, desire either beach vacations, European explorations or something in between.

READ MORE

youngtravelers.jpeg

Younger Generations Are Leading the Niche Travel Trend

GlobalData recently published a report entitled, “Niche Tourism, 2022 Update – Thematic Research,” which compiles data from its consumer surveys from 2018, 2019 and 2021 to measure the change in traveler sentiment across time. READ MORE

travelpulseyoung.jpeg

Skift Megatrends 2024

Skift is excited to present this year’s Megatrends. They will take you on a journey, exploring 2024 through the lens of our most basic human behaviors. We’re examining epic leaps in medical advancements and ultra-high net worth biohacking. The boom in Al and robotics. And how in 2024 locations like the Middle East and India will revolutionize the regional travel sector.

READ MORE

Screen Shot 2024-01-12 at 10.57.11 AM.png

GHA Discovery Top Trends Influencing Travel in 2024

The Top Trends Influencing Travel in 2024 report findings are based on a survey conducted with the members of GHA DISCOVERY, the loyalty programme shared by the 40 independent hotel brands of Global Hotel Alliance (GHA), offering more than 800 hotels in 100 countries to 25 million members.READ MORE

Screen Shot 2024-01-12 at 11.22.07 AM.png

Virtuoso® Reveals Top Travel Trends

Global luxury travel network Virtuoso® reveals when, where and how the affluent are travelling for the remainder of 2023. Respected as an industry-leading trend forecaster, Virtuoso gathered data and insights from its network of travel advisors, preferred partners and high net worth/ultra-high net worth clientele based on its data warehouse of more than $63.6 billion (approx. £49.8 billion) in transactions and an ongoing series of surveys. 

READ MORE

luxury-travel-1.jpeg

Euromonitor International Top 10 Global Consumer Trends 2023

Euromonitor creates this report each year so companies know what consumers really want. Our trends help you stay ahead of disruption, predict shopping motivations and fulfil unmet needs. 

READ MORE

Screen Shot 2023-10-21 at 6.46.35 PM.png

Skift Travel Health Index: January 2023 Highlights

Although not fully recovered completely, the travel industry gained substantial momentum at the start of the year. All regions have almost recovered from the pandemic blues, Asia Pacific being the only exception. With loosening travel restrictions and China reopening, we expect a stronger travel industry to be less uneven this year.

READ MORE

Screen Shot 2023-04-17 at 1.13.51 PM.png

5 Travel Tech Trends Worth Watching in 2023

Travel technology has been turned on its head over the past couple of years. Just about every major trend listed was caused, directly or indirectly, by issues related to the pandemic.

READ MORE

skifttech.png

Connecting People, Places, Planet with the Future of Tourism

2023 will be an important year for our industry as travelers discover new ways to travel and experience different cultures while continuing to place their values, like sustainability and inclusivity, at the top of their decision making during the booking process. Data remains a critical element to the work we do, allowing us to identify and follow the continuous changes in traveler behavior over the last two years and provide the travel industry actionable insights to capture traveler demand.READ MORE

hospitalitynetfeb25.jpeg

Booking.com Travel Predictions 2023

Travelers are set to make 2023 a big year for getting out and exploring the world. Excited about the year ahead, Booking.com has conducted extensive research to reveal the travel trends of 2023, including where travelers want to go, their inspirations for traveling, and how budget plays a big role in their plans. READ MORE

hospitalitnet.jpeg

The Future Of Travel And Active Travel - Trends And Expert Tips

Active travel had been growing for years before COVID-19, but this trend was accelerated in the pandemic, and now it has become one of the hottest categories of all travel. READ MORE

futureforbes.jpeg

The "night luxe" aesthetic has replaced the wellness aesthetic that reigned supreme on social media in the 2010s as part of the latest vibe shift, Glossy's Liz Flora reported. Photos depict the refined party girl's night out cocktail in one hand, oyster in the other donning a slinky slip mini dresses under a darkened exposure. It's an edgy glam feel, accompanied by #nightluxe or #darkluxuryaesthetic. READ MORE

genz.png

While the effect of the COVID-19 pandemic has been felt across the entire Travel & Tourism ecosystem, 2021 saw the beginning of the recovery for the sector. For over 30 years, the World Travel & Tourism Council (WTTC) has been quantifying the economic impact of Travel & Tourism, highlighting the importance of the sector globally. The 2022 annual research which covers 185 countries. READ MORE

Screen Shot 2022-10-03 at 12.07.46 AM.png

Now in its seventh year, Booking.com’s annual Sustainable Travel Report, which gathered insights from over 30,000 travelers across 32 countries and territories, indicates that travelers
are selecting planet-first options and looking to brands for sustainable choices and more purposeful travel.  READ MORE

Screen Shot 2022-10-02 at 11.29.57 PM.png

This US travel report is based on findings derived from public opinion research conducted in late December 2020 and select insights from activity on the Airbnb platform from the second half of 2019, before the pandemic began, through Fall 2020. READ MORE

Screen Shot 2022-10-02 at 11.35.53 PM.png

WTTC: Global Economic Impact and Trends 2021

The COVID-19 pandemic has taken a significant toll on communities across the world and has had a devastating effect on Travel & Tourism. For 30 years, the World Travel & Tourism Council (WTTC) has been quantifying the economic impact of Travel & Tourism, highlighting the importance of the sector to the global economy. The 2021 annual research which covers 185 countries and economies, and 25 regions  READ MORE

Screen Shot 2022-10-02 at 11.52.24 PM.png

As travel continues to recover, this report looks at the motivations and considerations of travelers in Australia, Canada, Mexico, Japan, India, the UK and the US as well as trends shaping the future of travel. READ MORE

Screen Shot 2022-10-02 at 11.28.25 PM.png

Insights Deck: 7 Trends That Will Define Corporate Travel and Expense in 2022

In a world of rapidly evolving regulations, corporate travel managers must streamline communication with business travelers in their organizations to align around processes and goals. This new insights deck explores the state of corporate travel and expense as companies embark on new journeys ahead in 2022.READ MORE

skift7trends.png
bottom of page