top of page
  • Writer's pictureATA

Press Release: 5th & 2022 ATLF To Bring Africa Tourism Thought-Leadership to Botswana

Updated: Oct 17, 2022


Johannesburg, Monday 03 October 2022 Botswana is ready to host African Tourism Thought leaders at the 5TH annual Africa Tourism Leadership Forum (ATLF) and Awards convened by Africa Tourism Partners, UNWTO and BDO, South Africa.

Scheduled for 24 to 26 October 2022, at the Gaborone International Convention Centre, Grand Palm, Botswana, the 5th ATLF has received an overwhelming response from African countries and beyond. This gathering of Though-Leaders and Pan-African tourism stakeholder community will indulge in Botswana’s tourism experiences during the Forum. As part of the campaign, Botswana Tourism Organisation has urged delegates to take time off after the Forum to experience the country’s distinctive offerings including but not limited to: the Kalahari Desert and the Okavango Delta and the Central Kalahari Game Reserve, with its fossilized river valleys and undulating grasslands. Botswana boasts of several fascinating game reserves, national parks and unique melting pot of cultures and many more tourist attractions in which the ATLF 2022 delegates and hosted buyers can package and promote as unforgettable intra-Africa experience.

Among the ATLF 2022 faculty of speakers are H.E Zurab Pololikashvili - Secretary General, UNWTO; Ministers of Tourism; Elcia Grandcourt - Director, Africa Department, UNWTO, Emily Mburu-Ndoria – Director Directorate of Trade in Services, Investment, IPR and Digital Trade, AfCFTA, Ghana; Moseketsi Mpeta - Head Tourism & Manufacturing, Industrial Development Corporation, South Africa; Dr Geoffrey Manyara - Economic Affairs Officer for Tourism, United Nations Economic Commission for Africa, Rwanda; Fred Odek – Chairperson, East Africa Tourism Platform, Kenya; Pascal Viroleau – CEO, Vanilla Islands, Reunion Islands; Dr Linda Pereira – CEO, CPL Events, Portugal & UK, Jeanette Moloto - Director Global Sales Sub-Saharan Africa, Marriott International, Bonita Mutoni - Founder and CEO of Uber Luxe Safaris, Rwanda; Hando Sinisalu – Founder, Best Marketing & Marketing Parrot, Estonia; Didier Scaillet - Chief Executive Officer, Meeting Profile Consulting, Belgium and Senthil Gopinath - CEO, ICCA, Netherlands.

The key components of this year’s Forum are; Pan-African Private Sector Forum, Ministerial; Digitalisation and MICE Masterclasses, Ministerial and Executive Dialogues and Insightful Expert Presentations and Interactive Panel Discussions on recovery measures, continental and global industries and strategies for building back better. Central to this 5th edition of the Forum is curated Business to Business sessions, desk-top exhibition and 5th Africa Tourism Leadership Awards Gala Diner. All participants will have the opportunity to do real business.

Over 350 physical delegates from over 30 countries will converge from 24 to 26 October at the Gaborone International Convention Centre, Grand Palm, Botswana for the 5th Annual African Tourism Leadership Forum and Awards.

Space is available to register for physical attendance and one-on-one B2B session and desk-top exhibition. Register now Or contact the Registration Hotline on +27 (0)81 303 7030 or

About Africa Tourism Partners

African Tourism Partners (ATP) - is a UNWTO- affiliated award-winning Pan-African tourism development and strategic destination marketing advisory firm. The firm specializes in tourism and MICE strategy formulation, investment facilitation and promotion, research, master planning and destination market development and capacity building across Africa’s travel, tourism, hospitality, aviation and golf sub-industries.

Our clients and partners include but are not limited to UNWTO, World Bank, Mastercard Foundation, NEPAD, AfCFTA, South African Tourism, Ghana Tourism Authority, Tourism KwaZulu- Natal, Rwanda Development Board, Rwanda Convention Bureau, Rwanda Chamber of Commerce, SAACI, RwandAir, SAA, Ethiopia Airlines, Tanzania Tourism Board, Kenya Tourism Board, Uganda Tourism Board, Gauteng Tourism Authority, Zimbabwe Tourism Authority, Tourism Business Council of South Africa, Nigeria and more.


The World Tourism Organization (UNWTO) is the United Nations agency responsible for the promotion of responsible, sustainable and universally accessible tourism. As the leading international organization in the field of tourism, UNWTO promotes tourism as a driver of economic growth, inclusive development and environmental sustainability and offers leadership and support to the sector in advancing knowledge and tourism policies worldwide.

Contact details:

For more information about the awards partnerships, sponsorships, registration, and enquiries, please contact Ms. Rejoice Chishamba at: rejoice@africatourismpartners,.com / +27 (0) 11 318 1741 / +27 (0) 81 303 7030.

26 views0 comments
bottom of page