Press Release: Kenya’s Top Tourism and MICE Leaders Adopt Nairobi Commitment to Unlock MICE Investment
- ATA
- Jul 21
- 3 min read
Updated: Jul 27
FOR IMMEDIATE RELEASE
Nairobi, Kenya | 21 July 2026 High-level round table in Nairobi sets stage for Africa MICE Summit & Awards 2026 Senior government officials, private sector leaders, and investors have collectively adopted the Nairobi Commitment on Advancing Africa's MICE Industry a continental blueprint to unlock investment, strengthen partnerships, and position Africa as a globally competitive business events destination.
The landmark declaration was adopted today at the Africa MICE Investors & Stakeholders Round Table, held at the Trademark Hotel in Nairobi, Kenya, and convened by the Africa MICE Hub as a precursor to the Africa MICE Summit 2026. This gathering marks one of the first times government bodies, the private sector, and development finance institutions have convened at this level to address the future of the Meetings, Incentives, Conferences, and Exhibitions (MICE) industry. The Round Table Attracted a Distinguished Panel of Experts, including:
CPA James Mwaura, CEO, KICC, representing Hon. Rebecca Miano, Cabinet Secretary, Ministry of Tourism and Wildlife
Mr. David Gitonga, Secretary, Tourism Development, Ministry of Tourism and Wildlife.
Fiona Ngesa, Deputy Director, Market Development, Kenya Tourism Board
Kezy Mukiri, Founder, Africa MICE Hub and Convener Africa MICE Summit
Mulemwa Moongwa, Director of Partnerships, Africa MICE Hub
Barry Clemens, Group CEO, HospitalityEQ
Jeffers Miruka, Secretary General, Association of Kenya Business Events
Jeff Mukolwe, General Manager, The Encore Hotel And many other key industry stakeholders.
The Nairobi Commitment; A blueprint for growth. The collective call to action reflects a shared commitment among stakeholders to: Strengthen collaboration across the continent, Unlock vital investment opportunities, Promote innovation within the sector, Support enabling policies and build a resilient, globally competitive MICE ecosystem across Kenya.
The recommendations emerging from the Nairobi Commitment will serve as a guiding framework to inform future investment priorities, policy dialogue, strategic partnerships, and industry development initiatives across the country. They also build momentum for the Africa MICE Summit, set to happen in Mombasa Kenya from 01 - 02 October 2026.
INDUSTRY REMARKS
"The Government recognizes the MICE sector as a key driver of tourism growth, investment, employment and economic development. It remains committed to advancing the industry through strategic infrastructure development, strengthened public-private partnerships and policies that enhance destination competitiveness.”
—CPA James Mwaura, CEO, Kenyatta International Convention Centre
"The Nairobi Commitment represents a shared vision for the future of Africa's business events industry. By bringing together government, investors, and industry leaders, we are laying the foundation for stronger partnerships that will drive trade, investment, and sustainable growth across the continent." —Kezy Mukiri, Founder of the Africa MICE Hub and Convenor of the Africa MICE Summit
What's Next: Pre-Summit Programme Unveiled. The Africa MICE Hub also unveiled its pre-summit programme, a series of capacity-building and networking events designed to equip African destinations and event professionals to compete on the global stage. Key activities include:
Africa MICE Investors and Stakeholders Roundtable (Nakuru Chapter): 13th August 2026
Incentive Planner Masterclass: 29–30 September 2026
Bidding for International Events Workshop: 30 September 2026
Africa MICE Awards Gala: 2 October 2026 (Celebrating excellence, leadership, and innovation in Africa's business events industry)
Africa MICE Summit: 1–2 October 2026 (Featuring keynote sessions, exhibitions, destination showcases, curated B2B meetings, and networking opportunities)
Strategic Partnerships Driving Growth. The Africa MICE Hub proudly announced the first cohort of strategic partners supporting the advancement of Africa's business events. These partnerships signal a coordinated public-private push to elevate Africa's MICE infrastructure and international visibility. The growing network, set to showcase its strength at the upcoming Africa MICE Summit & Awards 2026, includes: Zuri Events, Tembo International Convention Centre, Tourism News Africa, Association of Kenya Business Events (AKBE), Kenya Airways, Safarilink, Hospitality EQ, Society for Incentive Travel Excellence (SITE), among others.
MEDIA CONTACT - susan@zurievents.com | +254 705 761 111 | info@africamicesummit.org
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