PRESS RELEASE: WTM Africa and ILTM Africa go Hybrid in 2022
· World Travel Market Africa (WTM Africa) and the International Luxury Travel Market Africa (ILTM Africa) will adopt a hybrid format next year, allowing exhibitors to connect with more buyers than ever before.
· The virtual event will take place on 04 and 05 April 2022, one week before the live event, and will only be open to exhibitors attending the physical event.
Cape Town, 20 October 2021 – World Travel Market Africa (WTM Africa) and the International Luxury Travel Market Africa (ILTM Africa) will be adopting a hybrid format for the popular travel and tourism trade shows in 2022, allowing exhibitors to connect with buyers both at a live event and a two-day virtual event. The hybrid format ensures a significant return on investment and buyers and exhibitors can benefit from 22% more meeting time slots than what was previously available to them.
WTM Africa will be held live and in-person from 11 to 13 April 2022, alongside ILTM Africa. As Africa’s only inbound and outbound premier travel and tourism trade show, the event will once again bring together exhibitors and buyers from across the globe to connect, exchange ideas, share news and discuss innovation within the travel and tourism sector.
The three-day live event in the Host City of Cape Town is open to all travel trade professionals. Visitors can look forward to attending conference sessions with speakers from around the globe, face-to-face networking, the African Responsible Tourism Awards, press conferences and more!
Recognising that some buyers might not be able to attend the live event, the event organisers have introduced a hybrid format for the show. The hybrid event will take place on 04 and 05 April and will only be open to exhibitors who are also attending the physical event one week later.
During the virtual event, exhibitors will be able to connect with buyers from around the world who are not able to attend the live event because of border closures, COVID regulations or simply a lingering unease to travel. Both one-on-one meetings as well as virtual speed networking sessions will be available on the same platform that was successfully used for ATW Virtual 2021. The virtual event is exclusive to exhibitors and buyers only.
Different buyers will attend each event meaning that exhibitors will receive marked value as the buyers that they will meet online will be different to those that will be attending the physical event thereby offering a diverse and enhanced pool of buyers.
“Our focus has always been to ensure the best return on investment for our clients. Africa Travel Week 2022 will enable education and content sharing as well as networking, providing the opportunity to meet and discuss business, leading to contracts being signed whilst expanding connections,” says Megan Oberholzer, Portfolio Director: Travel, Tourism and Creative Industries at Reed Exhibitions.
“We are thrilled to finally bring exhibitors and buyers together in person in the Host City of Cape Town. Africa Travel Week is proud to have been partners with the City of Cape Town since the inception of WTM Africa in 2014 and we’re grateful for the unwavering support the city has shown us. As one of the most beautiful cities in the world, Cape Town truly is the ideal destination for travel and tourism industry players to not only communicate and connect, but also to share stories and laughs over a glass of wine. Although virtual connections have kept our industry afloat over the past year, it is now time to take it to the next level again. A compelling live event creates memories and meaningful relationships. And, after all, that’s what our industry is all about.”
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Issued by: Big Ambitions
Contact: Dorine Reinstein
Tel: +27 83 278 8994
World Travel Market (WTM) Portfolio comprises leading travel events, online portals and virtual platforms across four continents, generating more than $7.5 billion of industry deals. The events are:
London Travel Week, brought to you by WTM London, is the one-stop-shop for event hosts and visitors to be able to shape the next 12 months of travel together. The festival of events supports the global travel and tourism industry through capturing invaluable news and enhancing industry connections.
WTM London, the leading global event for the travel industry, is the must-attend three-day exhibition for the worldwide travel and tourism industry. Around 50,000 senior travel industry professionals, government ministers and international media visit ExCeL London every November, generating over £3.71 billion in travel industry contracts.
Travel Forward London is the leading travel technology event, co-located with WTM London. Travel Forward is renowned for showcasing the next-generation technologies for the travel, tourism and hospitality industry. Over 19,000 travel officials and 150+ innovative solution providers attend for 3 days of cutting-edge insights, open debate and unrivalled networking opportunities. The combination of a 2-day conference, interactive exhibition and start-up showcase makes Travel Forward truly unique.
WTM Virtual, is the WTM Portfolio virtual platform, created to offer global delegates the chance to arrange one-to-one virtual meetings, to do business, attend conference sessions and roundtables, take part in speed networking and more. WTM Virtual embrace the global leading travel shows in one platform.
WTM Latin America takes place annually in São Paulo and attracts around 19,000 tourism professionals during a three-day event. The show offers qualified content, as well as networking and business opportunities. In its ninth edition – the first 100% virtual – WTM Latin America followed its focus on effective business generation and reached the milestone of 4,200 meetings held between buyers, travel agents and exhibitors.
Next event: Tuesday 5 to Thursday 7 April 2022 – Expo Center Norte, SP, Brazil
WTM Africa launched in 2014 in Cape Town, South Africa. More than 6,000 travel industry professionals attend Africa’s leading inbound and outbound travel and tourism market. WTM Africa delivers a proven mix of hosted buyers, media, pre-scheduled appointments, on-site networking, evening functions and invited travel trade visitors.
Next event: Monday 11 to Wednesday 13 April 2022 – Cape Town International Convention Centre, Cape Town http://africa.wtm.com/
Arabian Travel Market (ATM), now on its 29th year, is the leading, international travel and tourism event in the Middle East for inbound and outbound tourism professionals. ATM 2021 showcased over 1,300 exhibiting companies from 62 countries across nine halls at Dubai World Trade Centre, with visitors from more than 140 countries over the four days. Arabian Travel Market is part of Arabian Travel Week. #IdeasArriveHere
Next in-person event: Sunday 8 to Wednesday 11 May 2022, Dubai World Trade Centre, Dubai https://www.wtm.com/atm/en-gb.html
Arabian Travel Week is a festival of events taking place within and alongside Arabian Travel Market 2022. Providing a renewed focus for the Middle East’s travel and tourism sector, it includes ATM Virtual, ILTM Arabia, Arival Dubai, Influencers’ events and activations, as well as Travel Forward. It also features the ATM Buyer Forums, ATM Speed Networking Events as well as a series of country summits.
WTM Global Hub, is the new WTM Portfolio online portal created to connect and support travel industry professionals around the world. The resource hub offers the latest guidance and knowledge to help exhibitors, buyers and others in the travel industry face the challenges of the global coronavirus pandemic. WTM Portfolio is tapping into its global network of experts to create content for the hub. https://hub.wtm.com/
About RX (Reed Exhibitions)
RX is in the business of building businesses for individuals, communities and organisations. We elevate the power of face to face events by combining data and digital products to help customers learn about markets, source products and complete transactions at over 400 events in 22 countries across 43 industry sectors. RX is passionate about making a positive impact on society and is fully committed to creating an inclusive work environment for all our people. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. www.rxglobal.com
RELX About RELX
RELX is a global provider of information-based analytics and decision tools for professional and business customers. The Group serves customers in more than 180 countries and has offices in about 40 countries. It employs over 33,000 people, of whom almost half are in North America. The shares of RELX PLC, the parent company, are traded on the London, Amsterdam and New York Stock Exchanges using the following ticker symbols: London: REL; Amsterdam: REN; New York: RELX. The market capitalisation is approximately £33bn, €39bn, $47bn.*
*Note: Current market capitalisation can be found at http://www.relx.com/investors
About ATW Connect: Africa Travel Week’s digital arm, is a virtual hub packed to the seams with interesting content, industry news and insights, and the opportunity to hear from experts on a variety of topics in our new monthly webinar series. All with the aim to keep all of us in the travel and tourism industry connected. ATW Connect focuses on inbound and outbound markets for general leisure tourism, luxury travel, LGBTQ+ travel and the MICE/business travel sector as well as travel technology.