top of page
  • Writer's pictureATA

SAA Appoints AVIAREPS as General Sales Agent for Sales and Marketing Representation in North America

Fort Lauderdale, Florida (17 May 2022) – South African Airways (SAA), the national carrier of South Africa, has appointed AVIAWORLD (AVIAREPS JV), a global leader in tourism and airline representation, as its general sales agent in North America. Effective June 1, 2022, AVIAREPS will be assuming responsibilities for sales and marketing representation for South African Airways in the U.S. and Canada.

South African Airways will be closing its North America Regional Office on June 30, 2022, where it has maintained a strong presence with customers and the travel trade for over 50 years. While SAA has temporarily suspended flights to the U.S., due to the pandemic and its business restructuring, AVIAREPS’ appointment will insure the airline’s favorable brand reputation is maintained in the market and will provide continued engagement with travel trade and corporate partners in developing further business opportunities.

“South African Airways remains steadfast in our dedication to support our valued customers and travel advisors in North America and we are pleased to be associated with AVIAREPS who share that same commitment,” said Todd Neuman, executive vice president for South African Airways in North America. “North America is key strategically for SAA and one of the largest source markets for travel to Southern Africa, so it is important that we continue to cultivate new business for the destinations that SAA currently serves in South Africa and throughout Africa,” Neuman added.

“We are pleased to be appointed to serve as South African Airways GSA in a strategic market as North America,” said Leslie J. Machado, Managing Director of AVIAWORLD (AVIAREPS JV). “Our topmost priority is to maintain the special partnerships in USA and Canada that SAA has built over many decades with its customers and trade partners,” Machado added.

Travel Advisors can contact South African Airways for sales assistance and support via email at: or for group bookings at For reservations and information, customers can visit or call South African Airways at +1 (870) 617-8342 in the U.S. and +1 (902) 612-2438 in Canada.

About South African Airways

South African Airways (SAA) is the national carrier of South Africa and serves destinations within South Africa and across the African continent with a modern fleet of Airbus aircraft. It is a member of the largest international airline network, Star Alliance, which offers Voyager members the opportunity to earn and redeem travel awards to over 1,900 destinations worldwide. SAA’s core business is the provision of passenger airline and cargo transport services together with related services, which are provided through SAA and its wholly owned subsidiaries: SAA Technical and Air Chefs, the catering entity of SAA. SAA’s world-class service and warm South African hospitality demonstrates its commitment to our customers and is recognized with numerous awards for operational and customer service excellence.


AVIAREPS is the world’s leading international representation, marketing and communications company for aviation, tourism, hospitality, and food and beverage brands. Founded in Germany in 1994 with the ambition to help clients to step into global markets, the company’s global network now expands around the world to six continents.

The AVIAREPS service portfolio includes extensive expertise in representation and sales, marketing and communications, business development, IT solutions and financial services. In addition to their well-established General Sales Agent (GSA) services and tourism marketing representation, AVIAREPS provides more than 250 clients with support in digital marketing, advertising, public relations, crisis communications, social media management, event coordination, sales, web design and more. For more information on how AVIAREPS influences where and how travelers choose to spend their time and money, please visit Stay up to date by checking out our Newsroom, or follow us on Facebook, LinkedIn and Instagram.


Media Enquiries may be direct to:

Mr. Todd M. Neuman, Executive Vice President-North America

South African Airways

Telephone: +1 (954) 608-9184


Mr. Leslie J. Machado, Managing Director USA & Canada


Telephone: +1 (562) 577 1802


49 views0 comments


bottom of page