Thank you for visiting us at World Travel Market Africa. We’re glad you’re here. Explore trusted resources, stories, and opportunities designed for both travelers and industry professionals.
Gateway to Travel & Tourism Across Africa
Explore trusted travel stories, destination insights, and a global network supporting responsible tourism across the continent.
Whether you are planning a journey to Africa or working in the travel and tourism industry, the Africa Tourism Association connects people, places, and perspectives that shape travel across the continent.
For Travelers
Planning a journey to Africa or simply looking to explore the continent more deeply?
Discover culture, destinations, and experiences through Passport to Africa, our digital storytelling platform featuring where to go, where to stay, and things to do across the continent.
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Culture & heritage
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Destinations & places to visit
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Where to stay
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Things to do and experiences​
For Travel Professionals & Partners
Working in the travel and tourism industry?
The Africa Tourism Association brings together tourism boards, tour operators, travel advisors, media, and partners to support collaboration, visibility, and responsible tourism development across Africa.
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Advocacy & destination visibility
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Global industry connections and networking
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Access to events, insights, and opportunities​
Connecting Africa to the World Through Tourism
The Africa Tourism Association is a nonprofit organization dedicated to advancing travel and tourism to Africa through collaboration, advocacy, and shared knowledge. We work across public and private sectors to support destinations, businesses, and travelers alike.
Explore. Connect. Engage.
